Privacy Policy
How PHG Direct collects, uses and protects your personal data.
Last updated: 24 March 2026
PHG Direct ("we", "our", "us") is committed to protecting your privacy. This policy explains how we collect, use and safeguard your personal data when you use our website and services.
What We Collect
We may collect the following personal data:
- Name, email address, telephone number and postal address
- Details of the service you require (e.g. plumbing, heating, gas work)
- Postcode and property information relevant to your enquiry
- Technical data such as IP address, browser type and device information
- Usage data including pages visited and time spent on our website
How We Use Your Data
We use your personal data for the following purposes:
- To respond to your enquiry and provide a quote for our services
- To arrange and carry out plumbing, heating or gas work
- To communicate with you about your booking or account
- To improve our website and services
- To comply with legal and regulatory obligations
We process your data on the basis of legitimate interest (responding to your enquiry), contractual necessity (providing our services), and your consent (where applicable).
Cookies
Our website uses cookies to:
- Remember your preferences and improve your browsing experience
- Analyse website traffic and usage patterns via Google Analytics
- Deliver relevant advertising via Google Tag Manager
You can control cookie settings through your browser. Disabling cookies may affect the functionality of our website.
Data Sharing
We do not sell your personal data. We may share your information with trusted third parties who assist in operating our business, including:
- Payment processors for handling transactions
- Analytics providers (e.g. Google Analytics)
- Email service providers for communication
- Engineers and subcontractors carrying out work on our behalf
All third parties are required to handle your data in accordance with data protection legislation.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Quote enquiries are retained for up to 24 months. Service records are retained for up to 6 years.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict the processing of your data
- Request portability of your data
- Withdraw consent at any time (where processing is based on consent)
To exercise any of these rights, please contact us using the details below.
Contact Us
If you have any questions about this privacy policy or how we handle your data, please contact us:
- Email: info@phgdirect.co.uk
- Phone: 0161-XXX-XXXX
- Website: phgdirect.co.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.